| Logroño
- Spain
GLOBAL WINE INDUSTRY LEADERS TO GATHER AT WINEFUTURE-RIOJA
09
Mel
Dick, Dan Jago, Troy Christenssen, Robert M. Parker, Jr.,
Jancis Robinson, Oz Clarke, Miguel Torres, Don St. Pierre
and Gary Vaynerchuk to Lead Group of 35 Speakers in Rioja,
Spain.
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Madrid,
SPAIN, 16-June, 2009 – Created by the Wine
Academy of Spain, WineFuture-Rioja 09 will assemble
influential wine industry personalities at Riojaforum in Logrono,
Spain on November 12 and 13. Experts from around the globe
will address topics including the economic crisis; trends
in consumption and sales; as well as climate change, packaging,
branding, and more. The objective of WineFuture-Rioja ´09
is to create a fórum to assess current and future challenges
and opportunities. www.winefuture.es
“We
are very pleased with the quality of speakers who have agreed
to share their expertise,” said Pancho
Campo MW, founder of Winefuture 2009 . “We
intend for Winefuture-Rioja 09 to be a source of serious analysis
of the current marketplace as well as a source of inspiration
and leadership for the future,” he added.
“To
our knowledge it is the first time these leaders have all
met at once,” said Campo. Speakers include
Mel Dick, President of Wines for Southern Wines &
Spirits; Dan Jago, Director of Wines for Tesco; Robert Parker,
Jr. from The Wine Advocate; Jancis Robinson; Gary Vaynerchuk
from Wine Library TV, and Don. St. Pierre, CEO for ASC Fine
Wines in China , among many others.
The
Wine Academy of Spain reports that they have received
267 registrations from nearly 38 countries as of early June,
and anticípate a total audience of 500 guests, speakers
and journalists. Online registration is available at www.winefuture.es
. Some conference sessions will be broadcast via Internet.
The conference will include panel sessions,
a grand tasting conducted by Mr. Parker, and a wine showcase.
“Wineries from the most important wine regions are showing
tremendous interest in presenting their wines at the Exhibitor´s
Area,” commented Rony Bacque, International Sales Manager
for the Wine Academy of Spain.
Session
topics will address:
• The global economic crisis
• How to improve consumption
• How to improve sales in the on-trade and
off-trade
• Emerging and interesting markets: Asia, Russia
and Scandanavia
• The environment and its business opportunities
• Wine education for increasing sales and consumption
• The role of wine writers and critics in the
future of the industry
• The role of wine fairs and competitions as
marketing and sales strategies
• The importance of Internet for promoting
sales and consumption
• The importance of brands in the future of
the industry
Winefuture 2009 is organized by the Wine Academy
of Spain with the generous support sponsors including Rioja,
Avis, Constellation Brands Europe, Araex, Marqués de
Riscal, and Dinastía Vivanco. For further information
and to register visit www.winefuture.es.
N.delaR.
Diario del Vino.
Diario del Vino will be present in this important
event of the World-wide Grape and wine growing - unique in
its type - with total the journalistic cover from Logroño
. Also, the Director of the International Area of
the Diario del Vino, Lic. Rebeca Martinez Juárez ,
International Taster, will participate on the Grand
Tasting with Robert Parker
------------------------------------------------------------
MariaJose Martin
Media Coordinator, The Wine Academy of Spain
Tel. +34 699 589 060
Email: media@thewineacademy.es
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